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The Top Effective Fundraising Ideas for Charities in 2020

Most non-profit organizations and charities rely on donors for their fundraising. To be able to succeed in your efforts to raise money, you should find and implement some unique ideas that work. your fundraising ideas should convince donors to look at your causes and support you. Effective fundraising ideas help you raise money that helps you achieve your goals. Today, we discuss some of the most amazing ideas that a lot of charity institutions use to raise funds for their causes. However, not all ideas suit every organization. It is important that you consider the effects and benefits of each for your campaign to see what works the best for you.

Inbound Marketing

One of the latest trends in the charity sector, inbound marketing is one of the most effective ways to raise funds as it helps drive traffic to your site and produces a constant flow of donors and fundraisers, helping you raise money for your cause all the time. This technique involves creating informative and engaging content for the audience. This content can be shared on the website or blog and even on social media pages to attract people. Fundraising Stories will build trust among your donors and they will be more likely to support you.

Google Grants

Acquiring new donors is difficult for non-profits and Google can make it easy to gain some supporters for these organizations. It offers a number of tools to help non-profits share information about their cause and achievements. These tools include Google Grants that let you promote your initiatives to an online audience. You can register for this tool and get a free advertising opportunity on the search engine. This is a highly effective way for charities to get online exposure and attract donors to support their cause.

Focus On Donors

To keep the organization running, you should grow your donors constantly as they are the fuel for your initiative. Acquiring more donors is the most lucrative fundraising idea for non-profits. You can avoid spending on events to convince the audience if you get donors who are ready to fund. Winning their trust lets you keep the organization standing strong. It is often difficult to find big donors in the beginning when you have not yet achieved much. You can start by using some of the best marketing techniques to get donors and then win their trust by focusing on how to retain them.

Retaining Donors

Retaining existing donors is as important as getting new ones. It is possible to retain donors by giving them a chance to make recurrent donations. To let your donors contribute regularly to your organization, you can start a monthly giving program where your donors register and donate automatically every month through Direct Debit. These programs can be easily offered through your website and donors can choose the amount for a monthly donation. You can promote these programs through social media platforms to reach out to a large number of potential donors.

Crowdfunding Campaigns

This method involves making efforts to raise funds for a cause through public donations. There are numerous online crowdfunding platforms that let charities introduce their organization and causes, talk about their achievements and post pictures to attract donors. These websites let you reach a wide audience that helps you get continuous funding. By sharing your crowdfunding page through social media handles, you get a chance to receive huge donations within hours without having to hold any physical event.

Foundation Grants

Another amazing idea for non-profit organizations is foundation grants. These grants offer a lot of funding to charities but the organization should be able to persuade the grantors in order to get the funds. To be able to succeed in getting a foundation grant, one should first select the grants that suit their initiative. The next step is to write a convincing proposal that convinces grantors to support your cause and goals.

Cause Marketing

This is another effective way to raise charity funds. Cause Marketing involves tactics like the point of sale where shoppers are encouraged to donate by displaying signs of the non-profit at a shop counter. Licensing is another method in which the non-profit endorses a brand to display the charity on the products. Big non-profits and health-related charities often use this method.